Create Your Life Series

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The Create Your Life Series is for Self-starters looking to live life on their own terms. Join award winning entrepreneur, author and speaker Kevin Y. Brown as he shares the Strategies Behind the Successes of today’s Trailblazers by uncovering experiences, daily habits and defining moments of high achievers from around the world. Learn more at cylseries.com

Episodes

Tuesday Jul 07, 2020

CYLS 175: CEO Talks - Quarantine and Pivot with Eric Fondren

Tuesday Jul 07, 2020

Episode Summary

In this episode of the Create Your Life Series, Kevin talks with Eric Fondren of Itellio about the effects of quarantine on life and business and the lessons they are learning during this time. Eric discusses his new venture, Bankable Business Blueprint, and other projects he’s working on right now and Kevin shares what the future holds for his business, Podcast Laundry. Whether you’re starting a business or trying to break a plateau, you don’t want to miss this episode on how to make your venture more effective.

Kevin Y. Brown

Kevin Y. Brown is a National Association of State Boards of Accountancy (NASBA) Center For Public Trust (CPT) “Being A Difference” award recipient, international speaker, entrepreneur, and author. The former MTV Networks host and NYC fashion marketer has created an international following as a speaker on personal excellence, effective communication, and leadership. Kevin has been featured by Black Enterprise magazine as a “Modern Man of Distinction” and highlighted in various publications for his self-help speaking work and helping students graduate college debt-free. Recognized for his commitment to empowering foster care youth and as a foster care system alumnus, he has also delivered the keynote address at the International Foster Care Organizations Conference in Sydney, Australia and Osaka, Japan. Kevin is currently the creator/host of Sirius XM’s “Create Your Life” series, a fellow in the New York Chapter of the Startup Leadership Program, and an active member of Kappa Alpha Psi Fraternity, Inc.

Eric Fondren

Eric Fondren is a mixed bag of skills that includes both hard and soft skills. After obtaining his computer science degree from Morehouse College, Eric spent 3 years on Wall Street learning why it's difficult for large companies to innovate. While working full-time, Eric also went on to obtain his Master's degree in professional counseling.

After his stint on Wall Street, Eric tried his hand with a number of ventures including web design, relationship coaching among other things. All of this experience showed him his true path, which was to build a technology company.

Today, as CEO of ITELLIO (originally branded as FreeATM) Eric has built a large scale ad network that aggregates 9,000 digital screens into a central buying platform.

Insights from this episode:

Strategies for attracting and retaining the right customers for your services.
Benefits of evolving and redefining your clientele to ensure business success and growth.
How to set your business up for success and maintain consistent growth.
Details on the “six-figure follows” system that Eric created and uses to help his customers reach more customers.
Differences between word-of-mouth marketing and content marketing and when to employ each.
Benefits of researching your competition to find what made them successful and what didn’t to improve your own business.

Quotes from the show:

“I feel like quarantine and pivot has been the story of my life.” – Kevin Y. Brown, Episode #175
“Quarantine has really helped me to become laser-focused.” – Kevin Y. Brown, Episode #175
“The product should be catered to the client and if you don’t know who exactly the client should be you can’t build a good company around it.” – Eric Fondren, Episode #175
On client relationships: “Our success is tied to your success.” – Kevin Y. Brown, Episode #175
“I don’t want to help people build a product … I want to help people go from just product development to sales to a consistent managed sales process.” – Eric Fondren, Episode #175
On the “six-figure follows” system: “Why post all day when you can make money all day.” – Eric Fondren, Episode #175
“Real competition means someone doing the exact same thing as you at potentially higher quality and lower prices.” – Eric Fondren, Episode #175
“Don’t recreate the wheel but you can have a different type of wheel and it can be made of something different.” – Kevin Y. Brown, Episode #175
“People nowadays buy because of authenticity and relatability.” – Eric Fondren, Episode #175