Create Your Life Series

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The Create Your Life Series is for Self-starters looking to live life on their own terms. Join award winning entrepreneur, author and speaker Kevin Y. Brown as he shares the Strategies Behind the Successes of today’s Trailblazers by uncovering experiences, daily habits and defining moments of high achievers from around the world. Learn more at cylseries.com

Episodes

Friday Jul 20, 2018

CYLS 127: CEO Talks - 30 Ways to Grow Your Audience and Keep Them Hooked with Cordaro Johnson and Todd Wahnish

Friday Jul 20, 2018

About our Guests:

Cordaro Johnson

Cordaro “Haize” Johnson is the host of The Awakened Soul podcast, a podcast that provides listeners with weekly analysis of culture by delving into media, movies, and music. Prior to The Awakened Soul, Haize hosted a podcast with thousands of active listeners.

Todd Wahnish

Todd Wahnish is the Founder of cleverera.com.. He is an award winning artist, animator and product designer having created notable works for Marvel Entertainment, Cartoon Network, and artist Jeff Koons. He holds a BFA from the Atlanta College of Art, is married to his beautiful co-founder and loves making things people want through story centered design.

Episode Summary

Many of our listeners have asked for Kevin’s suggestions for building a podcast audience. To tackle this issue, Kevin, Cordaro “Haize” Johnson, and Todd dive in and breakdown their tips. From comparing how the different social media platforms can be used to grow and maintain your audience, to what an ethical bribe is, and to why Robert Greene’s books should be on your radar. Even if you aren’t an entrepreneur, this episode will help you find your personal path in your career.

Insight from this episode:

How to maximize Bitly.com links to understand your audience.
Strategies for reaching your desired audience through thoughtful use of social media.
Strategies for building up to an ethical bribe.
Secrets to building value in your podcast through collaboration.
Secrets to using Meetup to reaching a wider audience.
Secrets to holding a purposeful giveaway that will keep your audience coming back.

Quotes from the show:

“When someone has a general interest and love for what they’re talking about, people endure themselves to that.” - Cordaro “Haize” Johnson, Episode 127

“Being on all platforms is okay. And it can have its advantages. However, you don’t need to be on twelve different platforms. I feel like you need to build up, instead of out .“ - Kevin Y. Brown, Episode 127

“And I think that it’s important for you to understand where’s your audience hanging out at. Right? So are they on Instagram? Are they on Twitter? You know, and I think that that actually comes by picking the people who you want to be like and understanding where their followers are and how people are digesting their content.” - Kevin Y. Brown, Episode 127

“I think that you’re guilty by association and amazing by association.” - Kevin Y. Brown, Episode 127

“Your content may get people to listen, but it’s you who are going to get people to stay.” - Cordaro “Haize” Johnson, Episode 127

“Somewhere online people are dealing with whatever problem that you are trying to solve, and they are talking about it passionately.” - Todd Wahnish, Episode 127

“Amateurs make something so that they can sell it... Professionals sell it first, they sell it so that they can make it.” - Todd Wahnish, Episode 127

Resources Mentioned: