CYLS 128: 10 Ways to Protect Your Brand and Take Control of Your Narrative with Kevin Y. Brown

Episode Summary

You may not realize it, but you are a brand. And your brand directly affects your personal and professional life. With the universality of access to information, people can tell a lot about you quickly but without affirmation of whether the information is correct or flattering. Kevin breaks down 10 essential tips for protecting your brand and ensuring you have greater control of how you are represented. After listening to this episode, undoubtedly, you will take away something new.

 

Insight from this episode:

• Secrets to applying your brand across social media platforms.
• How reading more improves your life, both personally and professionally.
• The secret to turning a mentor into a sponsor.
• How to distinguish a mantra from a tagline.
• Why you should trademark your name and strategies for doing so.
• Strategies for moving up the corporate ladder with the assistance of a sponsor.
• Secrets to setting a standard as part of your brand.

 

Quotes from the show:

• “The difference between a mentor and a sponsor is that a mentor’s going to advise you. A sponsor is going to advocate and actually has the power to influence, to get you opportunities.” - Kevin Y. Brown, Episode 128
• “The mantra is for you and your employees; it’s a guideline for what everyone does in their jobs, but a tagline is for your customers - it’s a guideline for how to use your product or service. For example, Nike’s mantra is, ‘Authentic athletic performance,’ but it’s tagline is, ‘Just do it.’” - Guy Kawasaki, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Episode 128
• “Show up and show out.” - Kevin Y. Brown, Episode 128
• “I had to literally innovate and create right there. And that’s what preparation is about. It’s being prepared for whatever can come about and making sure that you’re ready.” - Kevin Y. Brown, Episode 128
• “If you do those things.. you set the goal, meet the goal, do the work, then you will be able to create your life, because you are essentially working towards the things that you want to.” - Kevin Y. Brown, Episode 128
• “You can request a mentor. But you have to earn a sponsor.” - Donald Comer, Episode 128
• “Good work, you have to go sell yourself. Great work, other people talk about it.” - Chris Winton, Episode 128
• “Earning a mentor who is in reality a sponsor is the greatest success that an individual can have in terms of moving their career forward.” - Donald Comer, Episode 128
• "Set the goal, meet the goal, do the work." - Kevin Y. Brown, Episode 128

 

 

 

Resources Mentioned:

• The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

 

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